Services

We turn websites into reliable agent interfaces.

Four disciplines, one non-destructive engagement, and a six-step process that takes an existing website from readable to operable.

Send Me the Sample Report

We will send the sample report, then a short series on what an agent-ready site does and where agent journeys break. One click unsubscribes and we will not email again.

DISCIPLINES

Four disciplines, and the fourth keeps the other three safe.

Meaning, action, commercial outcome, and governance.

See the retrofit
  1. 01

    Machine-Readability Architecture

    What each page means.

    • Semantic HTML
    • Entity relationships
    • Content profiles
    • Structured data
    • Claim parity between page and markup
    • Sources and provenance
    • Accessible relationships
    • Machine reference files

    A machine understands this.

  2. 02

    Agent Action Architecture

    What agents can do.

    • Critical customer journeys
    • Declarative WebMCP forms
    • Imperative WebMCP tools
    • Input schemas
    • Authentication-aware tool states
    • Confirmations and cancellations
    • Error handling
    • Progressive fallback
  3. 03

    Agent Conversion Engineering

    Connecting actions to commercial outcomes.

    • Product discovery
    • Compatibility matching
    • Quote requests
    • Lead qualification
    • Appointment preparation
    • Checkout initiation
    • Application preparation
    • Conversion attribution
  4. 04

    Agent Safety and Governance

    Protecting the business and the customer.

    • Human-machine parity
    • Authorization controls
    • Prompt-injection safeguards
    • Read and write classifications
    • Private-data boundaries
    • Confirmation rules
    • Claim and policy registries
    • Compliance review gates

Most engagements use all four. None of them require replacing your website.

Engagement 2 · RETROFIT

The Agent-Ready Retrofit.

Upgrade the website without replacing it. Non-destructive implementation on the site you already own.

Plan My Retrofit
Starting at

$25,000

Scoped from your Surface Report
Scope
  • Up to 25 priority URLs
  • Three to five critical customer journeys
  • Entity and claim registry
  • Semantic HTML improvements
  • Matching JSON-LD
  • WebMCP action layer
  • Three to eight agent tools
  • Form and calculator integration
  • Human-confirmation workflow
  • Agent evaluation suite
  • Search-preservation baseline
  • Staged deployment
  • Final conformance report
We preserve the URLs, canonical relationships, content identity and customer experience your business already owns.

RETROFIT, NOT REBUILD

Preserve what already works. Add what agents need.

You have spent years earning your rankings, your habits and your conversion rates. Nothing here asks you to spend them.

We preserve

  • Existing URLs
  • Canonical URLs
  • Titles and primary topics
  • Established content
  • Internal-link relationships
  • Analytics and conversion flows
  • Visual identity
  • An accessible human fallback

We add

  • Semantic relationships
  • Machine-readable records
  • Claim governance
  • Action schemas
  • WebMCP tools
  • Agent evaluations
  • Conversion monitoring

Google does not publish a binary “new page” flag for same-URL enhancements, but it does recrawl and reprocess changed pages. Our deployments use baseline capture, limited content deltas, staged cohorts and rollback manifests to protect existing search performance. We measure what happens after each stage, and we roll back rather than argue.

PROCESS

How an existing website becomes agent-ready.

Six steps. One and two are the Surface Report, three to five are the Retrofit, and step six never ends.

How step six works
  1. Surface Report

    Map

    Inventory the URLs, entities, claims, conversions and customer journeys.

  2. Test

    Send agents through the site and record where understanding or execution fails.

  3. Retrofit

    Define

    Create the page records, action schemas, confirmation rules and source registry.

  4. Retrofit

    Add semantic structure and WebMCP capabilities to the existing interface.

  5. Verify

    Test the same journey across prompts, states, browsers and agent environments.

  6. Surface Watch

    Monitor

    Continue mystery shopping and detect regressions as the site and the browsers evolve.

Can an agent finish the job on your website?

We will test the journeys that create revenue, show you where agents get stuck, and build the semantic and action layers needed to move them forward.

Test My WebsiteView a Sample Surface Report