AN AGENT-CONVERSION AGENCY

Semantic Surface makes your website understandable to machines, operable by browser agents, and ready to convert the people they represent, without replacing the website your customers and Google already know.

Send Me the Sample Report

See the Guided Agent Walkthrough

Readable by machines.
Actionable by agents.
Inspectable by people.

Built on WebMCP, an experimental browser API. We ship it as progressive enhancement, never as a replacement for your ordinary website. How we handle an experimental API

FIG. 01: ONE REQUEST, FOLLOWED TO THE POINT WHERE IT STOPS

This page does not explain the product. It behaves like it.

Seven beats of a single purchase: what a person sees, what a machine can read, what an agent may do, and the one step that stops and waits for a person. Every beat is drawn below and named beside the drawing.

Beat 1 of 7: What is the customer actually asking for?

What the customer said

2 · 3,000 psi · 1/2 in, dash size -8 · JIC 37° female swivel, both ends

/hose-assemblies/ha-2308-jj-60

What a machine reads

SubjectskuHA-2308-JJ-60
Claimsmax_working_pressure3,625 psi
Relationshipsthread_size3/4-16 UNF, both ends
Provenancedesign_factor4:1, per SAE J517
Constraintsmin_bend_radius7.0 in

Which options survive

HA-2108-JJ-602,600 psirejected
HA-2308-JJ-603,625 psiselected
HA-2412-JJ-604,000 psirejected

Tools: a surface of its own

search_hose_assemblies
get_assembly_specs
check_port_compatibility
compare_assemblies
get_lead_time
prepare_assembly_order

Held for a person

prepare_assembly_order
returnableNo, made to order

Checked, and by whom

Approved by the account holder

Watched from here on

5 regression tests, re-run after any deployment

Fictional demonstration company · illustrative workflow · not client results

All seven beats are printed here either way. Where the sequence runs, scrolling advances it, and on a large screen the stage holds still while it does. On a phone, and under reduced motion, nothing moves: the beats stand one under the next, and the controls move the marker. The demonstration page carries the full walkthrough: every specification, every tool schema, all 8 checks.

ENGAGEMENTS

Find out where agents fail. Fix it without replacing the site. Then keep watching, because your site and the browsers will both keep changing.

Test My Website

1 · REPORT
2 · RETROFIT
3 · MONITOR

Each stage feeds the next. The report scopes the retrofit; the retrofit defines what monitoring watches.

1 · REPORT
The Surface Report
See where agents succeed, hesitate and fail.
An agent-readiness and conversion audit of your existing website.
$5,000
Fixed fee
The audit fee is credited toward a Retrofit engagement started within 90 days.
What the Report covers
2 · RETROFIT
The Agent-Ready Retrofit
Upgrade the website without replacing it.
Non-destructive implementation on the site you already own.
Starting at
$25,000
Scoped from your Surface Report
We preserve the URLs, canonical relationships, content identity and customer experience your business already owns.
What the Retrofit changes
3 · MONITOR
Surface Watch
Know when an agent journey stops working.
Ongoing testing, because a working journey is a perishable asset.
Starting at
$2,500
/ month
Monthly, cancel with 30 days' notice
Structured-data and machine-file monitoring run continuously. Full agent journey tests run monthly, and after any deployment you tell us about.
What Surface Watch tests

What Now?

Where this applies

Semantic Surface tells an agent what a page means. WebMCP tells the agent what it can do. We make sure it can finish the job.

Three eras of machine access to websites, and the question each one asks
Era	The question it asks	What it optimizes
Search optimization	Can a search engine understand and rank this page?	Discovery
Answer engines	Can an AI retrieve and cite the correct answer?	Representation
Agent conversion	Can an agent search, compare, calculate, book, buy or submit?	CompletionWE ARE HERE

01
Agents are a new class of internet visitor. They arrive with the customer’s intent already loaded, and they do not browse. They look for the shortest reliable path to a finished task.
02
Today they are forced to guess. Without declared meaning or declared actions, an agent has to infer your functionality from the DOM, the accessibility tree and screenshots. Inference is fragile, slow and occasionally wrong.
03
A visual redesign can silently break an inferred path. Move a button, rename a label, restructure a form, and a click path an agent learned last month stops working, with no error and no alert.
04
Structured tools connect agents to business logic, not presentation. A declared action survives a redesign, because it points at what the site does rather than where the button sits.
05
Customers want to bring their own agent. It already knows their address, their preferences, their budget and their calendar. Asking them to abandon it and retype all of that is a conversion cost.
06
The website still owns the interface, the experience and the conversion. This is not a headless bypass of your brand. The agent works inside your page, on your terms, in front of your customer.
07
So the question changes. The question is not “can we be found?” It is “can the agent finish the job?”

Agents need to read, interact and convert.

Where agents get stuck

The same four questions, answered for six kinds of work. Every example is illustrative.

All ten industries

I need two replacement hoses for the lift cylinder on our forklift. They see about 3,000 psi, the ports are half-inch JIC female swivel, and I need 60 inches. Get me the right ones.

Derived from the applications matrix · Ecommerce · Manufacturing and B2B

/hose-assemblies/ha-2308-jj-60

Human

What does a person see?

The page as a person reads it: where each fact is printed, and what it says there.

Specification table, row 3.: 3,625 psi
Specification table, row 6.: 3/4-16 UNF, both ends
The price beside the configurator.: $84.20
Stated beside the price, not only in the site-wide policy.: false: made-to-order assemblies are not returnable
The availability line above the configurator.: Hose and fittings in stock; assemblies cut to order

Fictional demonstration company · illustrative workflow · not client results

Semantic

What does this page mean?

The same facts, published as fields a machine can read. Every one of them is also printed for a person. Switch to the Human reading to see where.

max_working_pressure: 3,625 psiSpecification field, with unit
thread_size: 3/4-16 UNF, both endsSpecification field
unit_price: $84.20Offer price, USD
returnable: false: made-to-order assemblies are not returnableReturn policy, attached to this product
stock_status: Hose and fittings in stock; assemblies cut to orderAvailability, split from the made-to-order flag

Fictional demonstration company · illustrative workflow · not client results

Action

What can an agent do here?

The functions this page would declare to a browser agent. Read tools answer questions; the one write tool assembles a result and hands it to a person.

Callable5 read-onlyHeld1 write, gated by a person

search_hose_assemblies

dash_size: "-8"
min_working_psi: 3000
end_fitting: "jic_37_female_swivel"
length_in: 60

2 required · 2 optional

Finds catalog assemblies matching a construction, dash size, end fitting and length.returns · Three matching SKUs with construction, pressure rating and unit price.

get_assembly_specs

sku: "HA-2308-JJ-60"
include: ["pressure", "fittings", "temperature"]

1 required · 1 optional

Returns the full published specification for one assembly, with units and cited standards.returns · SAE 100R2AT · 1/2 in (-8) · 3,625 psi max working · 4:1 design factor per SAE J517 · JIC 37° female swivel, 3/4-16 UNF.

check_port_compatibility

sku: "HA-2308-JJ-60"
port_dash_size: "-8"
port_standard: "sae_j514_jic_37"

3 required · 0 optional

Checks an assembly's end fittings against a named port, and returns the thread size it checked rather than a yes.returns · Mates. 3/4-16 UNF at both ends, per SAE J514 for -8.

compare_assemblies

skus: ["HA-2108-JJ-60", "HA-2308-JJ-60", "HA-2412-JJ-60"]
on: ["max_working_pressure", "thread_size", "unit_price"]

1 required · 1 optional

Compares two or more assemblies on named specification fields.returns · A row per SKU on the three requested fields, in the units the page publishes.

get_lead_time

sku: "HA-2308-JJ-60"
quantity: 2

2 required · 0 optional

Returns stock state and the published make time for a cut-to-length assembly.returns · Hose and fittings in stock. Cut and crimped to order; ships the next business day.

prepare_assembly_order

sku: "HA-2308-JJ-60"
quantity: 2
length_in: 60
account_id: "NB-41882"

3 required · 1 optional

Assembles a complete, priced order line and hands it to a person. It does not place the order, and there is no tool here that does.returns · An order line held for confirmation, with every argument shown to the customer.

Fictional demonstration company · illustrative workflow · not client results

View 1 of 3: Human

One specimen page, read three ways. The Human and Semantic readings hold the same facts in the two forms this whole argument is about, so switching between them is the parity check. Nothing on this page calls a tool, and none of the tools named is registered on this website.

Person

What requires a person?

The agent assembled the whole of this and stopped. What follows is the held call, with every argument shown and nothing summarized.

Awaiting a person

Proposed: prepare_assembly_orderOrder two HA-2308-JJ-60 assemblies, cut and crimped to 60 inches, to the account's shipping address.
Affects: ObjectA made-to-order line on account NB-41882ProducedTwo assemblies cut from bulk hose and crimped to lengthCharged$168.40, to the payment method the customer enters
Consequence: Cutting is irreversible. Once the hose is cut to 60 inches it is not catalog stock, and Northbank does not restock it.This product is not returnable, and the page says so beside the price rather than in a policy page.The wrong pressure rating on a lift cylinder is a safety failure, not a return.
Confirmation: prepare_assembly_order: review before this becomes an orderThe person operating the browser. Not the agent, and not the site.

Arguments · 11 of 11 shown

skuHA-2308-JJ-60

constructionSAE 100R2AT · 1/2 in ID (-8)

max_working_psi3625

end_fittingsJIC 37° female swivel · 3/4-16 UNF · both ends

length_in60, cut and crimped to order

quantity2

unit_price$84.20

line_total$168.40

returnableNo, made to order

ship_toAccount address on file · NB-41882

payment_methodNone. The customer enters it

DeclineApprove and order

Specimen. These two controls are drawn, not wired.

WebMCP does not enforce human confirmation. Nothing in the browser stops a site from letting an agent complete this order unattended. The gate is built into the page, which means a page that omits it has no gate at all.

Fictional demonstration company · illustrative workflow · not client results

Result

Did the task finish?

5/6

Checks satisfied on this specimen recordThe measure counts statements about the record printed above it, each verifiable by reading that record. It is not a score, not a benchmark, and it was not measured on anybody's website.

Did every specification come from a named field rather than a sentence?Each reading names the field it is published in, and the unit it carries.
Can a person check every value the agent used?The Human reading names where each of the same values is printed on the page.
Did the compatibility check name the standard it checked against?check_port_compatibility returns 3/4-16 UNF per SAE J514, not a yes.
Did any read tool change the state of the order?Declared access: 5 read-only · 1 write, gated by human confirmation.
Could the person see every argument before deciding?The confirmation lists all 11, with nothing collapsed or summarized.
Was the stop enforced by the browser?WebMCP has no confirmation gate. The stop is implemented by the page.That is the honest answer. The gate is a design decision, not a platform guarantee.

Fictional demonstration company · illustrative workflow · not client results

All six services, and the four questions each one answers · a tabular numeral, never a score
Service	Meaning	Action	Person	Completion
Compatibility commerceEcommerce · Manufacturing and B2B	max_working_pressure · thread_size · unit_price · returnable · stock_status	search_hose_assemblies · get_assembly_specs · check_port_compatibility · compare_assemblies · get_lead_time · prepare_assembly_order	A cut-to-length assembly cannot be restocked once it is made.prepare_assembly_order	5 / 6checks
Booking and quotingHome services · Professional services · Travel and hospitality · Real estate	service_area · callout_fee · earliest_window · quote_basis · cancellation_window	search_service_windows · get_service_pricing · check_window_hold · prepare_service_booking	The callout fee is charged whether or not the repair is authorized.prepare_service_booking	4 / 5checks
SaaS administrationSaaS	plan_name · seat_unit_price · seats_purchased · proration_rule · admin_role_required	get_workspace_plan · check_seat_availability · compare_plan_options · prepare_seat_change	Four invitations go out, and the renewal total changes for a full term.prepare_seat_change	4 / 5checks
Customer supportSaaS · Financial and insurance	invoice_number · charge_events · dispute_window · resolution_paths · autopay_effect	get_invoice_detail · search_charge_events · check_dispute_window · prepare_billing_dispute	A reversal names one of two identical charges and suspends September.prepare_billing_dispute	4 / 5checks
Regulated self-serviceHealthcare · Financial and insurance	preparation_instructions · intake_form_version · question_count · identity_verification · who_may_submit	get_procedure_preparation · get_intake_form_schema · check_intake_completeness · prepare_intake_submission	Health information leaves the browser, and a submitted intake cannot be edited.prepare_intake_submission	4 / 6checks
Internal operationsInternal business systems	approval_threshold · cost_center · part_reference · approved_vendors · budget_remaining	get_equipment_record · search_approved_vendors · check_approval_route · prepare_purchase_request	A raised request notifies the approver and commits the quarter's budget.prepare_purchase_request	5 / 6checks

HOW IT WORKS

Machine-readability and machine-operability are two different problems. Solving one does not solve the other, and neither one decides what a person still has to approve.

Read the FAQ

Semantic Surface tells the agent what the page means. WebMCP tells the agent what it can do.

The human gate tells the agent what it may not finish on its own. Surface Watch tells you whether any of it still holds next month.

Select a layer to draw its connections. Every layer’s contents are printed below it, selected or not.

PublishedSelected

Semantic Surface

What does the page mean?

It defines:

The page’s subject and purpose
Entities and their relationships
Products, services and locations
Facts, claims and limitations
Sources and provenance
Units, assumptions and definitions
Parity between what people read and what machines are told
The smallest useful human interface

Published as structured data and as prose that says the same thing. Parity is the deliverable: if the machine layer disagrees with the page, that is a bug on our side, not a difference of audience.

Connections

Semantic Surface → names → WebMCP
The schema names the fields a tool’s arguments are drawn from, so a call and the page agree on what a value means and in what unit.
Semantic Surface → quotes → Human Gate
The gate quotes the published record back (the object, every argument, and the consequence) so a person approves what the page actually says rather than a summary of it.
Surface Watch → checks → Semantic Surface
Structured-data regression monitoring checks that the published meaning still parses, and still matches the page a person reads.

Callable

WebMCP

What can an agent do here?

It exposes:

Search
Filters
Calculators
Comparisons
Forms
Scheduling
Shopping carts
Account tools
Support workflows
Confirmable transactions

Declared in the page’s own script and discovered by a compatible browser agent while the page is open. It is experimental, and the status note below this map is the whole of what is known about that.

Connections

Semantic Surface → names → WebMCP
The schema names the fields a tool’s arguments are drawn from, so a call and the page agree on what a value means and in what unit.
WebMCP → holds → Human Gate
A write tool drafts an action and stops. What it drafted is held for a person, which is why the write verbs on this site are all prepare_.
Surface Watch → tests → WebMCP
Tool discovery and execution tests check that the declared tools still register in a shipping browser, and still return what they describe.

Held

Human Gate

What requires a person?

It holds a write action, and states in full:

The write tool that produced the held action
The action proposed, in a sentence a person can judge
The object or account it would change
The consequence of approving it, stated before the decision
Every argument in full, never elided, never summarized
Who the decision belongs to
Decline, carrying the same weight as approve

The browser does not enforce human confirmation. We build the gate into the page, which is why every write tool here is named prepare_ and no tool is ever named submit_, buy_ or book_.

Connections

WebMCP → holds → Human Gate
A write tool drafts an action and stops. What it drafted is held for a person, which is why the write verbs on this site are all prepare_.
Semantic Surface → quotes → Human Gate
The gate quotes the published record back (the object, every argument, and the consequence) so a person approves what the page actually says rather than a summary of it.
Surface Watch → records → Human Gate
Journey completion tests record whether a held action ever reached a decision, and what that decision was.

Watched

Surface Watch

What is measured over time?

It tests:

Monthly agent mystery shopping
Critical-journey completion tests
WebMCP tool discovery and execution tests
Structured-data regression monitoring
Claim and machine-file drift detection
Browser-support monitoring
Authentication-state testing
Conversion and failure reporting

Structured-data and machine-file monitoring run continuously. Full agent journey tests run monthly, and after any deployment you tell us about.

Connections

Surface Watch → checks → Semantic Surface
Structured-data regression monitoring checks that the published meaning still parses, and still matches the page a person reads.
Surface Watch → tests → WebMCP
Tool discovery and execution tests check that the declared tools still register in a shipping browser, and still return what they describe.
Surface Watch → records → Human Gate
Journey completion tests record whether a held action ever reached a decision, and what that decision was.

A declared action, as it exists in a page today.

if (document.modelContext) {
  const controller = new AbortController();

  await document.modelContext.registerTool({
    name: 'check_service_area',
    description: 'Check whether a postal code is inside the service area.',
    inputSchema: {
      type: 'object',
      properties: { postal_code: { type: 'string' } },
      required: ['postal_code'],
    },
    annotations: { readOnlyHint: true },
    execute: async ({ postal_code }) => coverageFor(postal_code),
  }, { signal: controller.signal });
}

Feature-detected, read-only annotated, and unregistered with an AbortSignal. If document.modelContext is absent, nothing changes: the ordinary page keeps working.

What WebMCP actually is

WebMCP is a proposed browser API from Google and Microsoft, developed in the W3C Web Machine Learning Community Group. A website declares structured tools in its own page script, and compatible browser agents discover and execute them while the page is open. Because the tool runs inside the live, already-authenticated page, the agent works in your interface rather than around it: your session, your business logic, your confirmation screens, your analytics.

Status: experimental, and moving

WebMCP is experimental and still evolving. Its specification is a draft Community Group report, not a W3C standard, not on the standards track, and still pending W3C TAG review. It is running as an origin trial in Chrome (Chrome 149 through 156, with shipping estimated for Chrome 157) and in Microsoft Edge (trial expiring 17 November 2026). Firefox and Safari have not signaled a position.

The API surface has changed twice in 2026: one registration method was removed in March, and the entry point moved from navigator to document in May. We assume more change. Semantic Surface implements WebMCP through progressive enhancement while preserving conventional HTML, your APIs, accessibility and ordinary browser interaction. If the API changes again, your website does not break. Your tool layer gets updated, and we treat that as part of the engagement.

We link the primary sources so you can verify every claim on this page yourself.

The evidence

See what one case leaves behind.

Demonstration Case 01, pinned up as five specimens. Every one is typeset from the published record rather than photographed, because a wall of screenshots would be images of text.

Did the task finish?

Demonstration case 01 · Compatibility Commerce

Northbank Fluid Power, Industrial distribution: hydraulic hose and fittings

Fictional demonstration company · illustrative workflow · not client results

Northbank Fluid Power does not exist. This case describes what a distributor's product page would expose after an Agent-Ready Retrofit, and what an agent could then do with it. Nothing here was measured on a customer's website, and none of these tools are registered on this one.

Item 1 of 4: The page, after the retrofit

/hose-assemblies/ha-2308-jj-60
max_working_pressure
3,625 psi
design_factor
4:1, per SAE J517
end_fitting_type
JIC 37° female swivel, per SAE J514
thread_size
3/4-16 UNF, both ends
temperature_range
-40 °F to 212 °F (-40 °C to 100 °C), petroleum-based fluid
min_bend_radius
7.0 in
stock_status
Hose and fittings in stock; assemblies cut to order
Fictional demonstration company · illustrative workflow · not client results
PublishedFictional demonstration company · illustrative workflow · not client results
The page, after the retrofit
Pressure and temperature range are fields with their units, and design factor and end fitting cite the SAE standard they are read against, so an agent can compare them. A person reads the same seven values in the specification table.
Demonstration case 01: Compatibility Commerce
See it in the walkthrough. The page, after the retrofit
Semantic mapPublishedmax_working_pressure
value
3,625 psi
source
Specification field, with unit
human parity
Specification table, row 3.
Fictional demonstration company · illustrative workflow · not client results
PublishedFictional demonstration company · illustrative workflow · not client results
One field, cut out of the report
The figure the whole purchase turns on, published as a field with its unit, and printed where a person can check it against the agent's answer.
Demonstration case 01: Compatibility Commerce
See it in the walkthrough. One field, cut out of the report
/hose-assemblies/ha-2308-jj-60The retrofitted product page
read. A machine understands this. search_hose_assembliesdash_size="-8", min_working_psi=3000
check. A machine understands this. check_port_compatibility3/4-16 UNF at both ends, per SAE J514
prepare. An agent can do this. prepare_assembly_orderquantity 2, length 60 in
hold. A person must decide this. Held for the account holderAccount NB-41882
CallableFictional demonstration company · illustrative workflow · not client results
The run, and where it leaves the machine column
Three of the six calls, and the stop they end at: the agent reads the catalog, checks the thread against the port, assembles a priced line, and hands it back. The full ledger is in the walkthrough.
Demonstration case 01: Compatibility Commerce
See it in the walkthrough. The run, and where it leaves the machine column
Decision
Approved by the account holder
Ordered
2 × HA-2308-JJ-60 · 60 in · $168.40
Rejected
HA-2108-JJ-60, under pressure · HA-2412-JJ-60, wrong thread
Kept with the order
The arguments as approved, and the specification each was read from
Not measured
Revenue, order value or conversion rate. Northbank Fluid Power does not exist, so it has none.
Time saved, clicks avoided or any other efficiency figure. Nobody ran this.
How often a real agent gets a comparison like this right. That is measured per site, in a Surface Report, against the client's own URLs.
Any comparison against another company's website.
VerifiedFictional demonstration company · illustrative workflow · not client results
What finished, and what was not measured
The agent did the reading, the comparison and the assembly. The person made the decision that could not be undone.
Demonstration case 01: Compatibility Commerce
See it in the walkthrough. What finished, and what was not measured

The wall scrolls sideways. Tab reaches the walkthrough link on the item in front.

Pinned open, not pinned up. This one is read, not skimmed

Awaiting a person

Proposed: prepare_assembly_orderOrder two HA-2308-JJ-60 assemblies, cut and crimped to 60 inches, to the account's shipping address.
Affects: ObjectA made-to-order line on account NB-41882ProducedTwo assemblies cut from bulk hose and crimped to lengthCharged$168.40, to the payment method the customer enters
Consequence: Cutting is irreversible. Once the hose is cut to 60 inches it is not catalog stock, and Northbank does not restock it.This product is not returnable, and the page says so beside the price rather than in a policy page.The wrong pressure rating on a lift cylinder is a safety failure, not a return.
Confirmation: prepare_assembly_order: review before this becomes an orderThe person operating the browser. Not the agent, and not the site.

Arguments · 11 of 11 shown

skuHA-2308-JJ-60

constructionSAE 100R2AT · 1/2 in ID (-8)

max_working_psi3625

end_fittingsJIC 37° female swivel · 3/4-16 UNF · both ends

length_in60, cut and crimped to order

quantity2

unit_price$84.20

line_total$168.40

returnableNo, made to order

ship_toAccount address on file · NB-41882

payment_methodNone. The customer enters it

DeclineApprove and order

Specimen. These two controls are drawn, not wired.

HeldFictional demonstration company · illustrative workflow · not client results

The point where it stops

The agent assembled the order and handed it back. Every argument is listed, nothing is summarized, and the two controls are drawn rather than wired.

Demonstration case 01: Compatibility Commerce

See it in the walkthrough. The point where it stops

Every item on this wall

01The page, after the retrofit
02One field, cut out of the report
03The run, and where it leaves the machine column
04What finished, and what was not measured
05The point where it stops, pinned open below the wall

View all evidence

Enter the website agents need to finish.

We test the journeys that create revenue, show you where agents stop, and build the meaning and action layers that move them forward. It starts with an address and a person reading it.

Website URL

Typing here does not start a scan.

Nothing is sent from this field.

Request a Surface Report View a sample report

Next step: Request a Surface Report opens the intake form. Five fields, and a person reads every one of them.
Response: We reply within one business day with a first read on your site, including whether you actually need a Surface Report yet.
Collected: Your website URL, a work email, and the one customer action that makes you money. Your company and what an agent should be able to complete are optional.
Used for: Answering this request. We do not add you to a mailing list, and there is no sales sequence behind it.
Not done here: Nothing on this page crawls, scores or audits the address you type. There is no scan running behind this field, and no result is produced until a person reads your request.

WHAT A SURFACE REPORT COVERS

What does the page mean?
Meaning
Semantic extraction, structured data, and whether the machine layer says what the page says.
- Meaning 20%
  Can the agent extract the correct subject, facts and relationships?
- Parity 10%
  Do the machine representations match what people can inspect?
What can an agent do here?
Capability
An action inventory of the journeys that make you money, and which of them an agent can only click at.
- Action 20%
  Can the agent discover and execute the right function?
- Completion 20%
  Can it finish the intended customer journey?
What requires a person?
Human Gate
Which actions may not be finished unattended, and whether anything on the site stops for a person today.
- Safety 15%
  Does it stop for authorization and confirmation?
What is measured over time?
Measurement
Agent journey tests run against your own URLs, and what a redeployment does to them.
- Resilience 10%
  Does the journey survive UI and content changes?
- Conversion 5%
  Does the completed action reach the business correctly?

4 layers · 7 scored categories · 100 of 100 points. No score is shown here, because none has been taken: a Surface Report scores these against your own URLs, and the worked example on the reports page is an illustration for a website that does not exist.

Stop making agents guess.

Your site is the interface, not a feed an assistant summarizes and not an API someone else owns. Publish what the page means, what an agent may do, and where it has to stop for a person.

What the stack holds, printed in full

Product page

path: /hose-assemblies/ha-2308-jj-60
sku: HA-2308-JJ-60

Semantic map

max_working_pressure: 3,625 psi
design_factor: 4:1, per SAE J517

Tool inventory

read-only: 5 tools, none change state
write: 1 tool, held for a person

Journey result

Decision: Approved by the account holder
Ordered: 2 × HA-2308-JJ-60 · 60 in · $168.40

Fictional demonstration company · illustrative workflow · not client results

Product page

path: /hose-assemblies/ha-2308-jj-60
sku: HA-2308-JJ-60

Semantic map

max_working_pressure: 3,625 psi
design_factor: 4:1, per SAE J517

Tool inventory

read-only: 5 tools, none change state
write: 1 tool, held for a person

Journey result

Decision: Approved by the account holder
Ordered: 2 × HA-2308-JJ-60 · 60 in · $168.40

START HERE

We will test the journeys that create revenue, show you where agents get stuck, and build the semantic and action layers needed to move them forward.

View a Sample Surface Report

Five fields. A person reads every one of these.

No sales sequence. We reply with an initial read on your site, or we tell you it does not need us yet.

Prefer email? hello@semanticsurface.com

Your next customer may send an agent.

This page does not explain the product. It behaves like it.

Three offers, and each one scopes the next.

The Surface Report

The Agent-Ready Retrofit

Surface Watch

The boundary has moved from whether a page can be found to whether an agent can complete the customer’s task accurately and safely.

Pick a business. Watch where the agent stops.

Human

Semantic

Action

Person

Result

Four layers, and no two of them answer the same question.

Semantic Surface

WebMCP

Human Gate

Surface Watch

What WebMCP actually is

Status: experimental, and moving

See what one case leaves behind.

The page, after the retrofit

One field, cut out of the report

The run, and where it leaves the machine column

What finished, and what was not measured

The point where it stops

Every item on this wall

Enter the website agents need to finish.

Meaning

Capability

Human Gate

Measurement

Stop making agents guess.

Can an agent finish the job on your website?